How to Getting Targeted Traffic

The next thing to do is to put your irresistible offer in front of your targeted

audience. To do this, you need to learn how to utilize 3 types of online traffic:

traffic you control, traffic you don't control, and traffic you own.

Elite marketer Russell Brunson explains in details the 3 types of traffic in his

amazing Dotcom Secrets book (you should get this FREE BOOK here if you're

SERIOUS about learning the indispensable fundamentals and core strategies of

online marketing)

Traffic you control: The traffic you pay for, e.g. Google ads, Facebook ads,

banner ads, email solo ads, etc.

Web Traffic

Your goal here is to convert this ‘traffic you control’ into 'traffic you own'.

You do that by sending them to a squeeze page (or lead capture page) --

where your target prospects give you their emails in exchange for a lead

magnet (e.g. a free eBook that helps them solve a specific problem).

These targeted prospects will then be added to your email list and become

the 'traffic you own'... because now you can communicate with them through

emails, whenever you want. We'll talk more about effective email marketing

in a little while.

Traffic you don't control: This comes mainly from searches on Google, Bing or

Yahoo -- so it depends on your search engine optimization (SEO) efforts.

SEO is a long-term traffic strategy that you should invest in, but we'll not be

discussing it here today. You can learn the fundamentals of SEO in this great

article by world class marketer Neil Patel here: SEO Made Simple: A Step-By-

Step Guide.

Besides Google, the free traffic you get from social media platforms such

as Facebook, Twitter, LinkedIn, etc. are also considered the traffic you

don't control.

Similarly, your goal should be to convert these prospects into 'traffic you

own', by directing them to your squeeze page, offering them your lead

magnet, and adding them to your email list.

Traffic you OWN: As mentioned above, you need to direct the right people

(from both traffic you control and traffic you don't control) to your offers...

convert as many of them into traffic you own (adding them to your email list)

-- and ultimately into your buyers and repeat customers.

So how do you convert the people on your list into your customers

and repeat buyers? Let's get to that right now in the final section on

effective email marketing.

Effective Email Marketing

You might have heard some marketers or gurus saying that "The money is in

the list", or "The bigger your email list is, the more money you make", or some

other variations of it.

What they're saying is only half right -- meaning it's true that you can make

money from your email list, and the list size does make a difference at certain

point... BUT NOT BEFORE you understand that the money is in your

RELATIONSHIP with your list.

Andre Chaperon strongly believes in this.

Andre is the world-renowned expert in lucrative list building who can

achieve crazy conversions, generating monster profits from tiny hyper-

responsive lists... beating those with big guru lists hands down.

When you focus on giving value upfront and building relationship first, you

will not get fake emails from your prospects. Your subscribers would be

people who really WANT to be on your list, to continue getting value from

you.

So, what should you do to build a hyper-responsive email list?

First, here's what you should NOT do: To put up a shallow squeeze page

with a clickbait headline, offering a crappy lead magnet.

Because most of the people who opt in would only be focusing on that

freebie and nothing else. They will opt in even if they have no clue (or

interest) about who you are.

Instead, you should be offering as much value as possible in exchange for their

emails... such as writing an educational blog post, running an informative

webinar, or giving away a solid eBook or video tutorial to help them solve a

specific problem.

If you do this, your targeted prospects would rush to give you their primary

emails, because they don't want to miss your valuable giveaway and future

updates.

You can even go one step further by offering them a *tripwire on your ‘Thank

You Page’ to segment

them into your buyer list.

"The Tripwire is an irresistible, super low-ticket offer (usually between $1 and

$20) that exists for one reason and one reason only... to convert prospects into

buyers" -- Ryan Deiss, CEO of Digital Marketer

Just so you know, Digital Marketer is simply the BEST (and MOST

comprehensive) resource hub for online marketing. But don't take my word

for it. Go check it out yourself here.

Now, once you get your genuine subscribers, you need to work on

strengthening your relationship (after they get your awesome lead magnet).

The best way to do this is to start with what Andre Chaperon calls a 'soap

opera sequence' -- a story- based email sequence with emotional triggers to

convey value, entertain, and prime your fellow subscribers for your core offer.

Russell Brunson also explained in details about Andre's powerful soap opera

sequence in Secret #7 of his Dotcom Secrets book.

The goal is to create an instant bond with your subscribers, intriguing them

with something

interesting... and keeping an open loop right from the first email.

So you can hook your subscribers – and make them look forward to your

next email, and the next, and the next... before you ultimately close them

with your irresistible core offer.

Upon the completion of the initial soap opera sequence, you should continue

to keep in touch with your subscribers with daily informative and

entertaining emails.

(Ben Settle, the world leader in email copywriting education can show you

how. You can also refer to Secret #8 in Russell's book... or when you're more

established, sign up for Andre's Autoresponder Madness)

Just keep this in mind: The KEY to lucrative email marketing is to build a

long-lasting relationship with your subscribers... and make them your

raving fans and hyper-responsive buyers -- who will look forward to your

email every single day, and trust you enough to buy every product that you

promote.

Conclusion

Well, that about it for now... if you've read from start to end and paid full

attention, kudos to you. I hope you've picked up some useful tips and

resources that you can implement in your online business.

Remember... always think about giving great value and helping others

BEFORE you think about how much money you want to make. So you can

have a more meaningful experience in your journey of building your long-

lasting online business...

All the best!

Bonus Material: If you need help in setting up your website, lead capture page,

email autoresponder, and basic Facebook ads, go to this link and download a 4-

in-1 action blueprint (no opt-in needed).

This blueprint will show you the ‘technical’ steps to set up everything you need

to start building your business. Don’t worry, even if you have zero experience,

you can do it by following the step-by-step instructions in the blueprint.

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